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A Digital Conversation is a scripted dialogue (in other words it is dialogue written by a human, just like the script of a movie) which takes place between a person and a computer via any digital medium from web browsers and PDAs to mobile phones and Interactive television. ==Introduction== A Digital Conversation is scripted by a human, uploaded to a server where it can be accessed as a web service by other humans (consumers, employees etc.) and used to impart information to them, whether that information is advising them on the best camera to buy, helping them tailor make a credit card or engaging them in an interactive book. A Digital Conversation can be undertaken simultaneously from multiple digital channels. In other words no matter what means you are using to access a Digital Conversation by, whether it's a browser or a mobile phone, you are calling the same Digital Conversation. This means that any changes made to a Digital Conversation are reflected across all channels immediately. This allows Digital Conversations to evolve. Rather than throwing content at consumers, Digital Conversations are designed to engage them in a scripted conversation, to find out what they want and guide them to the outcome they desire. It is this Dialogue Marketing that many perceive as being the way forward, and Digital Conversations provide a solution to delivering this at scale. It moves away from a traditional one way stream of information with a consumers (offering every consumer the same choices) and moves towards a dialogue, finding out what it is they want and giving it to them. This movement is seen as essential by many: In the same New York Times article Robert M. Greenberg then states that he wants to "engage (consumers) in digital conversations that are so entertaining, involving and valuable that they won't want to ignore them."〔 The key word here is "engage". Digital Conversations are created to be, in essence, human interactions and dialogue with one human removed. Unlike Bots and Avatars, Digital Conversations are scripted, and this may well lead to more human like interactions. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Digital conversation」の詳細全文を読む スポンサード リンク
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